The Global State of Bookings
2025
An analysis of consumer behavior and the digital transformation of the service economy
Methodology
This report is based on an aggregated, anonymized dataset of 26 million bookings processed through SimplyBook.me in 2024, across Europe (EU), North America (NA), and AsiaPacific (APAC). We present aggregate trends only; no personal data is included. Where noted, technological/user behavior trends are extrapolated from representative cohorts.
Global MacroTrends
Top global industries by booking volume (2024)
Beauty & Wellness — the global leader, signaling sustained investment in personal care.
Medical — second-largest, highlighting the role of digital booking in accessible healthcare
Sport — a powerhouse category (especially in Europe), reflecting fitness & lifestyle demand.
need to create Pie Chart in js file globalStateSB2025.js
beauty - 20.98%, #F57BC7
medical - 16.57%, #06ADEF
sport - 16.28%, #A3E635
Geographic Analysis: A Comparative Look
Digitalization is global, but its expression varies by region
Sector Deep Dive: Uncovering Specific Trends
Education
— Seasonality You Can Plan For (North America 2024)
A clear back-to-school pattern: bookings climb from a July low to a September peak (+15%). This informs staffing, promotions, and capacity planning.
The Technology Shift
— How Clients Engage
Mobile-first is now mobile-only:
70%+ of all bookings are initiated on mobile.
Self-service is the norm:
95%+ of appointments are scheduled directly by clients, not admins.
Conclusion — What Leaders Should Do Next
About SimplyBook.me
SimplyBook.me is a global leader in online booking and business management. We empower tens of thousands of service businesses across dozens of industries with flexible, secure, and scalable tools. If you’re ready to apply the trends in this report and deliver a booking experience that meets modern expectations, we’re here to help.
