Geographic Analysis: A Comparative Look
Digitalization is global, but its expression varies by region
Europe (EU)
- The sports sector is exceptionally strong, with over 2.4M bookings in 2024.
- Together with Beauty & Wellness, the data points to a consumer focus on lifestyle & wellbeing.
- Medical expanded +12.7% in Q1 2025 vs prior year.
North America (NA)
- Beauty & Wellness is the single largest category.
- Medical and Education are also highly significant, indicating broad investment in personal care, health, and skills.
AsiaPacific (APAC)
- Medical is the largest category by booking volume.
- Beauty & Wellness and Education are also major areas of consumer activity and growth.