ABOUT US
Get to know SimplyBook.me
We help service-based businesses grow by simplifying online bookings, automating operations, and creating better experiences for their clients.
Our Mission
Our values that guide every decision we make
Customer Obsession 💙
We listen, we care, and we constantly improve based on what our clients need.
AI-Driven Innovation
We embrace AI to make smarter, faster, and more scalable booking solutions for our users.
Simplicity at Scale
We build simple tools to solve complex problems — and scale them globally.
Built for Trust
Security, privacy, and transparency are at the core of everything we build.
Inclusive by Design
Our platform works for businesses of all sizes, across cultures, languages, and devices.
Be Bold. Stay Human
We’re not afraid to experiment. But we always stay kind, open, and human-first.
Own the Outcome
We take responsibility and deliver results that matter — to clients, to users, and to each other.
Evolve Every Day
We continuously iterate, test, and improve. We never stop learning.
Our Story
In 2009, in Iceland, we set out to solve a simple but frustrating problem: how to help service providers stop wasting time on phone calls and start accepting bookings online — easily and reliably.
What began as a local project quickly grew into something much bigger. As more businesses joined, we listened, improved, and added new features based on real needs.
In 2011, we rebranded to SimplyBook.me, with a clear goal: build a flexible, user-friendly system that works for all kinds of service-based businesses — from hair salons to universities to enterprise-level teams.
In 2021, we launched SimplyMeet.me — a sister product for meeting scheduling — and in 2023, we proudly joined the team.blue family, gaining new resources to grow and improve even faster.
Now we’re proud to support over 50,000 businesses in 200+ countries, helping them handle millions of bookings every month. But no matter how much we grow, one thing stays the same: We’re here to help you simplify your work, connect with your clients, and focus on what you do best.
Because at SimplyBook.me, we don’t just build software — we build time for what matters
SimplyBook.me helps service-based businesses manage bookings, automate operations, and deliver better client experiences.
As part of team.blue, Europe’s trusted digital partner, SimplyBook.me benefits from the strength of a group operating 60+ brands and supporting more than 3.5 million customers across Europe. This ensures security, reliability, and strong European values, along with the local expertise and customer focus that define SimplyBook.me.
Meet our team of real people
We love what we do and we do our BEST. We are proud to say that most of our new SimplyBook.me users come through referrals from existing clients
-
Rut CEO
My passion is getting SimplyBook.me closer to its vision every single day
-
Ingvar Founder
Another awesome day coming up! I do not look too much at what is in the past or future, today is what life is all about, let's make it a good one!
-
Mike CTO
Päätehtäväni on säilyttää tasapaino joustavuuden ja monimutkaisuuden, käytettävyyden ja turvallisuuden, vapauden ja valvonnan välillä.
-
Dimka Lead Developer
Tehtäväni on työskennellä SimplyBook.me:n laadun parissa, kunnes siitä tulee kristallinkirkas!
Real People. Real Help. Whenever You Need It
Live-tuki sisältyy jokaiseen SimplyBook.me-suunnitelmaan – koska menestyksesi on prioriteettimme.
Yritysten luottama kaikkialla maailmassa
SimplyBook.me mukautuu saumattomasti tehden ajanhallinnan vaivattomaksi, olipa kyseessä klinikka, salonki, kuntosali tai konsultointiyritys.
Keep Up to Date
Blog
Discover insights, tips & stories from the world of online booking, service management, and business growth.
Customer Stories
See how businesses like yours use SimplyBook.me to save time, grow faster, and delight their clients — in real life.
Careers
We’re always looking for kind, curious, talented people. Check out our open roles and join a global, remote-friendly team.
Arvostelut
Don’t just take our word for it. Read what our clients say about SimplyBook.me on platforms like Trustpilot and G2.